Our Story

Back in 1981, TCBY opened the country's first frozen yogurt shop in Arkansas. Realizing quickly that we had a unique product the country was clamoring for, we started offering franchise opportunities the following year. Since that time, we've continued to grow to over 360 stores nationwide.

We are also continually looking for ways to keep our customers satisfied and coming back for more. That's why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY leads the market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving needs and wants of our customers.

As of 2010, we've remodeled our interiors and our brand to reflect our forward-thinking outlook on the future with a modern brand and logo, colorful palette and chic interior decor. We've been building a legacy of great tasting, healthy frozen desserts for the past thirty years and we don't have any intention of slowing down or looking back.

Inside TCBY